OVERSEAS PLAYER CONCEPT PILOT / V1

Two concepts.
One controlled test.

Choose what you would click before seeing the full pages. Then compare equal-detail mockups and record what you would wishlist, pay and why.

Read the protocol

STEP 01 / FIRST IMPRESSION

Which would you click?

Decide from the capsule, hook and short description only. Full concept pages unlock after your choice.

Select one concept to unlock equal-detail concept pages.

STEP 02 / EQUAL EXPOSURE

Review both pages. Each uses the same structure: one capsule, one description and five proposition-led mockups.

STEP 03 / VIDEO HOOK

Five equal three-second beats. These are storyboard frames, not rendered trailers.

STEP 04 / RESPONSE

Your anonymous response is sent to this research pilot. No name, email address or account is requested.

FACILITATOR GUIDE

Use the same device, wording and exposure rule for every participant.

Generate a new randomized order. Do not announce which concept you prefer.

Ask “Which would you click?” before opening either full concept page.

Allow equal time on both full pages and both 15-second storyboards.

Collect wishlist choice, expected price for each concept and the participant’s own reason.

The anonymous response is stored for this concept pilot. Do not submit a second response from the same participant.

Required wording: “Both pages are concept mockups, not screenshots of finished or playable games.”